Playtika is a global leader in mobile gaming, known for delivering highly engaging, free-to-play games that combine innovative mechanics with immersive social experiences. With a diverse portfolio of titles across genres, Playtika captivates millions of players worldwide, consistently topping app store charts and setting benchmarks in the gaming industry.
Key information
| Playtika | Client |
| US | Geo |
| 3 months | Duration |
Key performance indicators
| 350% | ROAS |
| 0.9 | CPC |
| 2.5% | CPA |
| 11 | ARPU |
The challenge
Playtika challenged us to create impactful UGC for Slotomania, targeting U.S. Millennials and a 50+ audience. We crafted a unified message resonating authentically with both demographics, producing platform-specific creatives in multiple resolutions. Despite a tight deadline, our dual-strategy campaign captured each audience’s essence and achieved outstanding results.
The strategy
One of the world's largest gaming companies, requested that a large number of videos be created in a short period of time for a summer social campaign promoting their most successful game, Slotomania. Our objectives included collaborating with the company's creatives, cracking the brief, producing UGC ourselves, and coordinating with specific content creators based on their needs. After the content production was complete, we collaborated with their media buying team to ensure the optimization of the videos along the way and the optimization of the creative through continuous post-production edits in order to achieve the incredible results you see before you.