Dice Dreams is a family-oriented casual mobile game, that combines a dice rolling board with build and battle gameplay. The game is available on Google Play and the App Store and has over 5 Million downloads worldwide, quickly reaching the top in charts around the world.
Key information
| Dream Games | Client |
| DE, FR, JP, SK, UAE, ES, IT, PT, TW | Geo |
| 2 months | Duration |
| 30 | Number of influencers |
Key performance indicators
| +2.5M | Reach |
| +3.2M | Impressions |
| 5% | Engagement Rate |
| 25% | CR |
The challenge
Dice Dreams faced the task of expanding its audience base in Eastern Europe, specifically targeting Hungary. The primary objective of this campaign is to elevate awareness and foster strong consideration for Dice Dreams. Additionally, the campaign aims to attract new users by creating captivating social media content that encourages engagement and participation.
The strategy
The campaign was designed to capture the attention of Hungarian females aged 30-44. By partnering with more than 20 influential content creators of different sizes who posted 56 pieces of content across Instagram, Youtube, TikTok, and Discord, and leveraging different content formats, the campaign aimed to showcase the appeal of Dice Dreams through engaging and visually captivating content.
The solution
The campaign partnered with beauty, fashion, cooking, DIY enthusiasts, and casual gamers to foster authentic connections between influencers and followers, boosting engagement and app downloads. Diverse content formats highlighted Dice Dreams' features, catering to varied preferences and enhancing interactivity. Additionally, a focus on community-building expanded reach and drove organic engagement and word-of-mouth marketing.