The strategy

To reach our goal, we developed a tailored strategy, by analyzing the competitive landscape, the market trends, and the correct target audience.
To diversify the message and reach effectiveness, the campaign was launched in TikTok and Instagram Reels, this way we will have a multichannel approach.
Our media plan included partnering with a mix of Micro and Mid influencers to inform a broader audience and quality users and increase engagement and retention rate in the key country. To advocate a multi-platform approach, we picked a diverse range of creative influencers with high engagement to make eye-grabbing content and create a community with users. This way we can also ensure good quality content for the brand to use.

The solution

To build hype, we developed two creative approaches: "Entrepreneurial Success Stories," where creators used their expertise to present the game with a professional, educational tone, and "From Lemonade to Tycoon Challenge," which took a humorous, ironic angle reflecting the game’s core values. These strategies allowed creators to showcase their storytelling skills, driving reach, impressions, video views, and engagement while targeting the right audience. Authentic content from six creators achieved top-of-mind awareness and boosted brand love.